{"product_id":"pocari-sweat-yoshiyuki-okuyama","title":"POCARI SWEAT","description":"\u003cp\u003e\u003cstrong\u003ePOCARI SWEAT\u003c\/strong\u003e is a photobook by Yoshiyuki Okuyama, published by Seigensha Art Publishing in April 2018. It collects 123 photographs from the spring and summer 2017 advertising campaign for the sports drink Pocari Sweat.\u003c\/p\u003e\u003ch3\u003eThe story behind the book\u003c\/h3\u003e\u003cp\u003eFor the campaign, about 300 high school students learned a dance together over a month of rehearsals. Okuyama spent that month with them and photographed their movement from close range. The campaign line was \"I am surely more than I imagine.\"\u003c\/p\u003e\u003cp\u003eThe publisher calls it more than a drink commercial: a portrait of the dazzle of youth. Okuyama's aim was to affirm youth completely and to make photographs that are simple and pure. You can almost hear the breathing and the heartbeat in the pictures.\u003c\/p\u003e\u003ch3\u003eWhat is in the book\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e123 photographs from the 2017 campaign\u003c\/li\u003e\n\u003cli\u003e128 pages, hardcover, A5 variant size\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Yoshiyuki Okuyama\u003c\/h3\u003e\u003cp\u003eBorn in Tokyo in 1991. He won the Excellence Award of Canon's New Cosmos of Photography in 2011 for \u003cem\u003eGirl\u003c\/em\u003e, and the photography prize of the Kodansha Publishing Culture Awards in 2016 for \u003cem\u003eBACON ICE CREAM\u003c\/em\u003e. He also directs commercials, music videos and films.\u003c\/p\u003e","brand":"Yoshiyuki Okuyama","offers":[{"title":"Default Title","offer_id":67771823751394,"sku":null,"price":3080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/9174\/1154\/files\/978-4-86152-683-1-1-1.jpg?v=1792576915","url":"https:\/\/tenten-inc.jp\/products\/pocari-sweat-yoshiyuki-okuyama","provider":"TENTEN","version":"1.0","type":"link"}